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Enforcement ActionLow RiskMultistate

FTC and States Sue Hims & Hers for Deceptive Privacy and Billing Practices

Hims & HersJuly 29, 2026Federal Trade Commission

Summary

The FTC, along with Utah and California, filed a complaint against telehealth provider Hims & Hers alleging it shared consumers' sensitive health information with third-party advertising platforms like Meta and Snap without consent, and engaged in deceptive billing and subscription practices. The complaint also claims Hims made it difficult for consumers to cancel subscriptions and failed to clearly disclose charges.

Contract Impact

In-house legal teams should review vendor agreements with advertising platforms (e.g., Meta, Snap) to ensure data sharing clauses explicitly prohibit sharing of health information without proper consent. Customer subscription agreements must clearly disclose billing timing and cancellation procedures, avoiding dark patterns. Data processing agreements should include restrictions on using tracking technologies that transmit health data to third parties. Additionally, privacy policy representations in contracts should be audited for accuracy regarding data sharing practices.

Contract Search Terms

health data sharingthird-party advertising platformspatient consentsubscription cancellation policybilling disclosuretracking technologiesMeta pixelSnap Kitdata sharing with advertisersprivacy policy representation

Laws Cited

FTC ActRestore Online Shoppers' Confidence ActUtah Consumer Sales Practices ActCalifornia False Advertising LawCalifornia Unfair Competition Law

Violation Types

Entity Details

Entity

Hims & Hers

Industry

Healthcare

Multistate Coalition

Official Sources

Source Evidence

Entity Name
"Hims & Hers"
Violation Types
"shared consumers’ sensitive health information with third-party advertising platforms"
Violation Types
"deceptive billing and subscription practices"
Violation Types
"made it difficult for consumers to cancel subscriptions"
Laws Cited
"violated the FTC Act and the Restore Online Shoppers’ Confidence Act"
Laws Cited
"Utah alleges violations of the Utah Consumer Sales Practices Act"

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