The FTC, along with Utah and California, filed a complaint against Hims & Hers alleging the telehealth provider shared consumers' sensitive health information with third-party advertising platforms without consent, and deceived consumers about billing and cancellation practices. The complaint alleges violations of the FTC Act and the Restore Online Shoppers' Confidence Act.
In-house legal teams should review vendor agreements with advertising platforms and data processors to ensure they include explicit consent mechanisms for sharing sensitive health information. They should also audit privacy policies and disclosures to ensure they accurately reflect data sharing practices. Additionally, subscription and cancellation clauses should be reviewed to ensure they are not deceptive and comply with ROSCA, including clear disclosure of charges and easy cancellation processes.
Entity
Hims & Hers
Industry
HealthcareOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-states-act-against-hims-hers-deceptive-unlawful-privacy-practices
hims hers timeline item 2026 07 29
https://www.ftc.gov/legal-library/browse/cases-proceedings/hims-hers-timeline-item-2026-07-29
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"the FTC and its state and local partners allege that Hims & Hers (Hims) fails to clearly disclose"
"The FTC alleges these practices have violated the FTC Act and the Restore Online Shoppers’ Confidence Act"
"Utah alleges violations of the Utah Consumer Sales Practices Act"
"California alleges violations of California’s False Advertising and Unfair Competition Laws"
"shared consumers’ sensitive health information with third-party advertising platforms such as Meta and Snap despite promising to protect patient privacy"
"The FTC also alleges that the company makes it extremely difficult to cancel its subscriptions."
$600K
The FTC and Washington alleged that Riverside Payments and affiliates misrepresented savings and cancellation terms, concealed fees and auto-renewing contracts, and obtained consumers’ financial information using false or fraudulent statements. The proposed stipulated order requires a $600,000 payment, customer notice and a period to rescind agreements without penalty, and prohibits deceptive claims while requiring clear disclosures, informed consent for negative-option billing, and a simple cancellation method.
FTC staff announced warning letters to 25 healthcare plan marketers and lead generators about deceptive or unfair claims concerning plan benefits, coverage, costs, and enrollment incentives. The letters do not allege wrongdoing by their recipients or impose penalties; they encourage companies to review their advertisements for compliance.
The FTC summarized enforcement actions and other efforts targeting businesses and individuals allegedly impersonating government agencies or legitimate businesses. The release reports more than $80 million in consumer redress across prior actions and takedowns of 19 websites, but it does not announce a new settlement or impose a specific penalty.
The FTC and state and local co-plaintiffs filed a lawsuit alleging Toast imposed hidden and unauthorized fees, enrolled restaurants in add-ons without consent, obstructed subscription cancellations, and misrepresented customer support availability. The complaint is pending in federal court; the press release announces no monetary penalty or imposed remedy.
The FTC issued information orders to nine companies to examine whether they use personal data and other factors to set individualized consumer prices or gig-worker compensation. This is a study and information-gathering inquiry, not a finding that the companies violated the law; recipients must respond within 45 days of receiving the orders.
The FTC and 20 states sued Dollar General, alleging that it repeatedly charged customers more at checkout than advertised prices and failed to correct the problem despite consumer complaints and corporate knowledge. The complaint alleges violations of federal and state laws; the case is pending, and the press release does not report a penalty or final remedy.