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Enforcement ActionLow RiskMultistate

FTC and States Act Against Hims & Hers for Deceptive and Unlawful Privacy Practices

Hims & HersJuly 29, 2026Federal Trade Commission

Summary

The FTC, along with Utah and California, filed a complaint against Hims & Hers alleging the telehealth provider shared consumers' sensitive health information with third-party advertising platforms without consent, and deceived consumers about billing and cancellation practices. The complaint alleges violations of the FTC Act and the Restore Online Shoppers' Confidence Act.

Contract Impact

In-house legal teams should review vendor agreements with advertising platforms and data processors to ensure they include explicit consent mechanisms for sharing sensitive health information. They should also audit privacy policies and disclosures to ensure they accurately reflect data sharing practices. Additionally, subscription and cancellation clauses should be reviewed to ensure they are not deceptive and comply with ROSCA, including clear disclosure of charges and easy cancellation processes.

Contract Search Terms

health information sharingthird-party advertisingtracking pixelcustomer list sharingconsent for data sharingprivacy policycancellation policysubscription termsbilling practicesROSCA compliance

Laws Cited

FTC ActRestore Online Shoppers' Confidence ActUtah Consumer Sales Practices ActCalifornia False Advertising LawCalifornia Unfair Competition Law

Violation Types

Entity Details

Entity

Hims & Hers

Industry

Healthcare

Multistate Coalition

Official Sources

Source Evidence

Entity Name
"the FTC and its state and local partners allege that Hims & Hers (Hims) fails to clearly disclose"
Laws Cited
"The FTC alleges these practices have violated the FTC Act and the Restore Online Shoppers’ Confidence Act"
Laws Cited
"Utah alleges violations of the Utah Consumer Sales Practices Act"
Laws Cited
"California alleges violations of California’s False Advertising and Unfair Competition Laws"
Violation Types
"shared consumers’ sensitive health information with third-party advertising platforms such as Meta and Snap despite promising to protect patient privacy"
Violation Types
"The FTC also alleges that the company makes it extremely difficult to cancel its subscriptions."

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