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FTC Fines Disney $10M for COPPA Violations Over YouTube Kids Data

Disney Worldwide Services, Inc. and Disney Entertainment Operations LLCSeptember 2, 2025Federal Trade Commission

Penalty Amount

$10,000,000

Summary

The FTC alleges that Disney violated COPPA by failing to properly label children-directed videos on YouTube as 'Made for Kids,' allowing the collection of personal data from children under 13 without parental consent. Disney will pay a $10 million civil penalty and must implement a program to ensure accurate video designations, potentially incorporating age assurance technologies.

Remedy

Disney must pay a $10 million civil penalty, comply with COPPA by notifying parents and obtaining verifiable parental consent before collecting children's data, and establish a program to review and correctly designate videos on YouTube as 'Made for Kids' unless age assurance technologies are implemented.

Monetary PenaltyCompliance Program

Contract Impact

In-house legal teams should review vendor agreements with platforms like YouTube/Google, customer agreements for any child-facing services or apps, and data processing addendums. Focus on clauses governing data sharing, user consent mechanisms, content classification responsibilities, data retention, and breach notification. Changes may be needed to explicitly require COPPA-compliant labeling of child-directed content, mandate the implementation of age assurance technologies, establish audit rights for compliance, and allocate liability for improper data collection from children.

Contract Search Terms

Made for Kids designationparental consent mechanismage assurance technologieschildren's data processingCOPPA compliance clausevideo content labelingdata collection from minorsYouTube API data usagechild-directed contentverifiable parental consent

Laws Cited

COPPA Rule

Violation Types

Entity Details

Entity

Disney Worldwide Services, Inc. and Disney Entertainment Operations LLC

Also known as: Disney

Industry

Media & Entertainment

Official Sources

Source Evidence

Entity Name
"Disney Worldwide Services, Inc. and Disney Entertainment Operations LLC"
Fine Amount
"pay $10 million"
Laws Cited
"Children’s Online Privacy Protection Rule (COPPA Rule)"
Violation Types
"violated the COPPA Rule by failing to properly label some videos that it uploaded to YouTube as 'Made for Kids.'"

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