Privacy enforcement action where the FTC settled with General Motors and OnStar for collecting and selling consumers' geolocation and driving behavior data without adequate notice or consent. The order prohibits sharing data with consumer reporting agencies and requires transparency and consumer choice measures.
GM is banned from disclosing consumers' geolocation and driver behavior data to consumer reporting agencies for five years. For 20 years, GM must obtain affirmative consent before collecting or sharing connected vehicle data, provide data access and deletion options, allow disabling geolocation collection, and offer opt-out capabilities with limited exceptions.
In-house legal teams should review customer-facing agreements (e.g., vehicle purchase/lease agreements, OnStar subscription terms) and vendor/data sharing agreements to ensure they contain clear, unambiguous clauses regarding the collection, use, and sale of sensitive geolocation and driving behavior data. Specific clauses to scrutinize include those governing consumer consent (requiring affirmative, not implied, consent), third-party data sharing (especially prohibitions on sharing with consumer reporting agencies), data transparency obligations (disclosing what data is collected and for what purposes), and consumer choice mechanisms (opt-out rights). Agreements may need amendments to explicitly list geolocation and driver behavior data as sensitive, mandate separate consent for their sale, restrict sharing with consumer reporting agencies, and provide layered, conspicuous privacy notices.
Entity
General Motors LLC, General Motors Holdings LLC, and OnStar, LLC
Also known as: General Motors
Industry
AutomotiveOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2026/01/ftc-finalizes-order-settling-allegations-gm-onstar-collected-sold-geolocation-data-without-consumers
GMAdminOrderDec2025
https://www.ftc.gov/system/files/ftc_gov/pdf/GMAdminOrderDec2025.pdf
ftc takes action against general motors sharing drivers prec
https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-takes-action-against-general-motors-sharing-drivers-precise-location-driving-behavior-data
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
"General Motors LLC, General Motors Holdings LLC, and OnStar, LLC (collectively GM)"
"collected, used, and sold consumers’ precise geolocation data and driving behavior data from millions of vehicles without adequately notifying consumers and obtaining their affirmative consent."
$750K
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$2.3M
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$35.0M
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$1.5M
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