The FTC finalized an order banning Mobilewalla Inc. from selling sensitive location data after alleging the company sold such data without verifying consumer consent. The order prohibits Mobilewalla from collecting data from ad exchanges for non-auction purposes, misrepresenting data practices, and using location data from sensitive locations like health clinics and places of worship.
Mobilewalla is banned from selling sensitive location data, collecting consumer data from online real-time bidding advertising exchanges for non-auction purposes, misrepresenting how it handles personal information, and using location data from sensitive locations such as healthcare facilities, religious organizations, correctional facilities, and others.
Entity
Mobilewalla Inc.
Also known as: Mobilewalla
Industry
Data BrokerOfficial Press Release
https://www.ftc.gov/news-events/news/press-releases/2025/01/ftc-finalizes-order-banning-mobilewalla-selling-sensitive-location-data
2023196mobilewallacomplaint
https://www.ftc.gov/system/files/ftc_gov/pdf/2023196mobilewallacomplaint.pdf
Mobilewalla D&O
https://www.ftc.gov/system/files/ftc_gov/pdf/Mobilewalla-D%26O.pdf
Federal Trade Commission Enforcement Page
https://www.ftc.gov/enforcement
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