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FTC, LA DA Ban NGL Labs' App for Kids Over AI Deception

NGL Labs, LLCJuly 9, 2024Federal Trade Commission

Penalty Amount

$500,000

Summary

NGL Labs, LLC and its founders were sued by the FTC and Los Angeles DA for marketing an anonymous messaging app to children and teens, making false claims about AI content moderation, sending fake messages to boost engagement, and violating COPPA by collecting kids' data without parental consent. They must pay $5 million, with $500,000 as a civil penalty and $4.5 million for consumer redress, and are banned from offering the app to users under 18. The order requires age gates, data deletion, and prohibits false claims about AI and recurring charges.

Remedy

NGL must pay $4.5 million in consumer redress and a $500,000 civil penalty, ban marketing to under 18, implement an age gate, delete personal data of under-13 users without parental consent, stop misrepresenting AI capabilities and message senders, obtain consent for recurring charges, and send reminders about subscriptions.

Monetary PenaltyInjunctionConsent DecreeCompliance ProgramData DeletionConsumer RefundsBan

Laws Cited

COPPAROSCA

Violation Types

Entity Details

Entity

NGL Labs, LLC

Also known as: NGL Labs

Industry

Technology

Official Sources

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